In this article,What is Competition Analysis is explained in detail with all requirements.
The competition of a keyword depends on certain factors which are measured by Google in deciding the ranking of the sites.
Some of the parameters for analyzing the competition analysis are Age-How old the site is and when it is established, Pagerank (PR)-rank of the page, Backlinks-Number of backlinks the site has, Content quality-quality of the content present in the site minimum content quality is 60%. Make 60% of the genuine content in the site, Page Authority (PA)-Authority of the page, Domain Authority (DA)-Authority of the whole pages in the site.We can find all these parameters with the Moz Tool at Moz.com. (From the topic What is Competition Analysis)
- Domain Authority is applicable for entire domain name
- Page authority is applicable for each and every single page.
Note: In general, if the Page Authority (PA) and Domain Authority (DA) is less than 25,then it has low competition.
If Page Authority (PA),Domain Authority (DA) is between 25 to 50 then the medium competition.
If Page Authority (PA),Domain Authority (DA) is greater than 50 then the high competition.
PA,DA<25---Low Competition
PA,DA between 25 to 50----Medium Competition
PA,DA>50---High Competition
To know Page Authority (PA),Domain Authority (DA) of a keyword we have to install Moz toolbar.
(From the topic What is Competition Analysis)
Alternative method
Instead of going to Moz toolbar you can go to paid toolbar. It costs $149/month.It works by selecting the Keywords which has low PA and DA and integrate into the site with the help of on page optimization. (From the topic What is Competition Analysis)
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