What are On page optimization steps in SEO (Part II)

In this article, What are On page optimization steps in SEO (Part II) are explained in detail.

Content Optimization

It is the methodology by which search engine will define the quality of the page. We have to make sure every article we write must have minimum 300 words.In the article, we have to increase the keyword density percentage of our target keywords. SEO Quake Toolbar gives Keywords density and frequency data.

Note: Latent Semantic Indexing is the new way of keyword researching using related keywords.

Headings Optimization

In HTML we have 6 levels of Headings

<h1>-----------</h1>

<h2>-----------</h2>

   |                        |

   |                        |

   |                        |

<h6>-----------</h6>

Every page must have at least one h1 tag compulsory. It must be your target Keyword for that page. Using more than one h1 tag is spam. You must also use h2 and h3 for other relevant keywords this h2 and h3 can use multiple times. (From the topic What are On page optimization steps in SEO (Part II))

Image Tag optimization

While uploading the image make sure the name of the file is a relevant keyword. Write "ALT Tag" as your target keywords.

Footer Optimization

Int the footer of the website we have to include certain elements to improve SEO and user retention.

• Links to important pages
• Links to company pages
• Social Media buttons
• Address and map (For local business)

Internal linking

The purpose of internal links is to improve the PR of the pages by providing more references.Vary the anchor text keywords in each internal link. So, that variation is found.

Note: As your's a small company you must have only 90 internal links in a given page.

Sitemaps

Sitemap is a file which consists of all the pages in the website. Google can Index out content and update very fast. In WordPress sitemap is already available in Yoast SEO plugin. In other platforms, sitemap has to be submitted to Google Webmaster tools.

Note: For dynamic sites, the web developer will create a custom website.For static websites, use XML-Sitemaps.com to generate the free sitemap. For static websites, we have to upload the sitemap into the server.      (From the topic What are On page optimization steps in SEO (Part II))

Robots.txt

The purpose of this file is to control the access of crawler on our website.

Ex A military website do not want the crawler to index the website. A bank will not allow a crawler to access its internal pages.    (From the topic What are On page optimization steps in SEO (Part II))

Robots.txt file.

Syntax 

User-agent:*

Allow: /

Disallow: /private/

Disallow:/login.php/

* means the rule applies to all search engines. If we want to give authority to crawl for only Google bots  we have to represent as Google=googlebot, for bing, Bing=bingbot etc.,

Allow-Used to define what is allowed for the search engine.

Disallow- used to define what is restricted to the search engine. (/Private/ is not crawled by the crawler)

To check for the restricted information, type websitename/robots.txt

URL redirection

Redirect is used to move the user to the new page.

Why Redirection

• To define a preferred version of the site.
• To transfer backlinks and ranking to another page
• To avoid 404 Error in site.
• Used if the entire company is transferred to the new name.

redirections are of 2 types

301: Permanently the page will go to the new page.

302: Temporarily the page will go to the new page after that the redirection have to remove.

For WordPress SEO Redirection plugin is available.

Canonical Links

A Canonical page is the preferred version of a set of pages with highly similar content

Ex Shopping website with sorting options. 

Code: <link rel="canonical"href="your page"/>

Note: A canonical link is given to only one page but a page can receive any number of canonical links.

Rich snippets or Schema

Rich snippets are used to enhance the search results.

Search Engine can access snippets and show the data in organized and creative ways.

Markup Format                 (From the topic What are On page optimization steps in SEO (Part II))

Language used for markup

• Microdata
• Micro Formats
• RDFA
• JSON CD
• Basic knowledge of HTML is the must.

Types of RichSnippets

Reviews, organisationsPeople, Products, Business and organizations, Recipes, Events, Music, Video.

From more snippets visit schema.org. For WordPress install "Review snippet" plugin and also install " Rich Review" plugin.  (From the topic What are On page optimization steps in SEO (Part II))

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