In this article, Major Google Updates to know are explained in detail with clear description.
Major
update It can affect all the websites available in the Google database.
Google Panda Update
Release date: 23 Feb,2011
This panda algorithm target the sites which uses duplicate content and short content in the pages. This update is still released with new changes. If Google panda will hit a
penalty on our site which cause loss in ranking.
Note: Even
today the panda update is available with new versions.
Google
Penguin Update
Release date: 24 April, 2012
This
algorithm targets the sites which use excessive low quality links.
New update penguin 2.1 came on 04 Oct 2013 by Google.
(From the topic of Major Google Updates to know)
New update penguin 2.1 came on 04 Oct 2013 by Google.
(From the topic of Major Google Updates to know)
Google
Hummingbird Update
Release date:
Aug 2013
This is not
a penalty update. According to a research 19.5% of the queries are giving one box answers.
Google Pigeon Update
Release date:
July 2014
The target
of the algorithm is to add new signals for ranking local results. This algorithm
affects both map results, Local results, traditional signals are counted in
ranking. Local review sites got a boost, recently update has been released in
India. (From the topic of Major Google Updates to know)
Exact match
domain Update
Release
date: Sep, 2012
Exact match
domain update will prevent poor quality sites from ranking well simply because
they had words that match search terms in their domain names.
Payday
Update
Release
date: Payday 2.0:
14 May,2014|Payday
3.0:12 June,2014
The Payday
update was a new algorithm targeted at cleaning up search results for
traditionally Spam queries such as payday loan, pornographic and other
heavily spammed queries.
Mobile
Friendly Update
The purpose
of the algorithm is to improve mobile search results.
To make all
websites mobile friendly
To optimise
website to load faster
This update
only effects for mobile search results
In 2016
version 2 update had released, it is mandatory to load a website faster in
mobiles.
Rank brain
update
Rank brain
update is an artificial intelligence (AI) program used to help in processing
the Google search queries.
Rank brain
uses (AI) to embed vast amounts of written language into mathematical entities
called vectors,that the computer can understand.If Rank brain sees a word or
phrase it isn’t familiar with,the machine can make a guess as to what words or
phrases might have a similar meaning and filter the result accordingly,making
it more effective at handling never-before-seen search queries.
Ex. How
many tablespoons in a cup?
Pirate
Update
Release
date: Aug,2012.
It effects
the pirated websites and drops the ranking.It is designed to prevent sites with
many copyright infringement reports.
Top heavy
Update
Release
date: January,2012
To prevent
sites that were ”Top Heavy” with ads from ranking well in its listings.
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