In this article,what is Advance targeting? is explained in detail with examples.
Google will automatically target your location based on the user internet.
Ex: There are 3 campaigns.Those are Dubai+English, Dubai+Arabic and India+english.
Bid strategy: (How we want to pay google)
There are two types of strategies
In any month/day google crosses its limits, it will provide you, ran out of credits.
on any given day google can raise the budget by 20%
Ad rotation: Google will automatically set the ads changing based on a pre-defined pattern.
Ad groups: With ad groups, we can organise our advertising effectively each product must have its own Adgroup.
Ex
Every Ad group must have similar keywords with ads on that topic only this will help in relevancy of the campaign.
Ad format (Expanded ad format)Commence from Jan 31,2017.
Final URL This is the landing page of your website.
Headline1: The size of headline1 is 30 characters.
Headline2:The size of headline2 is also 30 characters.
Path: In path were have two boxes we have 15 characters each
Description: Must be 80 characters
Standard ad format.
Add URL Options.
Mobile URL
if your company has a separate mobile website the landing page of the mobile website must be given here.
Keyword and matching types
There are 5 types of matches
Exact match.
Negative match.
We can add any keywords we don't want and the ad will never show if that keyword appears.
For removing a keyword,we have to denote with '-'. (From topic what is Advance targeting?)
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Google will automatically target your location based on the user internet.
If the user is searching in another country search engine, he will see the ads from that country only
Languages
To target the specific language for our campaign it is better to separate each language with a campaign. (From topic what is Advance targeting?)
There are two types of strategies
- Automated bid strategies.
- Manual bid strategies.
Maximum CPC bid limit: This is the maximum amount google can charge and cannot exceed it.
Manual CPC: We will set a fixed price and google has to charge always less than that price.
Budget: The amount we are willing to spend per day is called budget.
monthly budget=daily budget X 30.4In any month/day google crosses its limits, it will provide you, ran out of credits.
on any given day google can raise the budget by 20%
Note
The CPC change by google is always less than your bid price. (From topic what is Advance targeting)
Delivery Methods
Standard delivery Method: The ads are shown evenly throughout the day (99% we use).
Accelerated method: Ads will show as quickly as possible (1%).
Ad extensions: To enhance the ad with new features based on the schedule we can have the following status.
- Eligible(running)
- Pending(Future Date)
- Ended(The schedule ended)
- Pause
- Removed
Ad groups: With ad groups, we can organise our advertising effectively each product must have its own Adgroup.
Ex
- Digital marketing
- SEO
- PPC
Every Ad group must have similar keywords with ads on that topic only this will help in relevancy of the campaign.
Ad format (Expanded ad format)Commence from Jan 31,2017.
Final URL This is the landing page of your website.
Headline1: The size of headline1 is 30 characters.
Headline2:The size of headline2 is also 30 characters.
Path: In path were have two boxes we have 15 characters each
Description: Must be 80 characters
Standard ad format.
- Headline-25
- Description1-35
- description2-35
- Display URL-35
- Final URL-35
Mobile URL
if your company has a separate mobile website the landing page of the mobile website must be given here.
Keyword and matching types
There are 5 types of matches
- Broad match type
- Phrase match
- Exact match
- Broad match modifiers(BMM)
- Negative match
In this match type, the ad will show if the user query matches with any of our keyword synonym closely related term misspelling singular plural etc.., (From topic what is Advance targeting?)
Phrase match.
It is denoted with double quotes in this match type the user query should exactly match with keyword anything will be before can after.It also includes close term,plurals, Misspellings(Ads only display when the query is in exact phrase with keyword
Ex: "Digital marketing course"
Keyword
|
Query
|
Ad Display
|
“digital Marketing Course”
|
best digital marketing course
|
Add is shown
|
course in digital marketing
|
Add doesn’t show
| |
digital marketing course online
|
Add is shown
| |
digital marketing course
|
Add is shown
| |
digital marketing tools
|
Add doesn’t shown
| |
digital marketing books
|
Add doesn’t shown
| |
“digital marketingtraining”
|
digital marketing course
|
Add is shown
|
digitalmarketingcourse
(without spaces)
|
Add is shown
| |
“Web designing course”
|
Web design course
|
Add is shown
|
In this match type our ad will show only if the exact keyword is searched.It includes close variants misspellings plurals
Keyword
|
Query
|
Ad Display
|
best digital marketing course
|
Add doesn’t show
| |
[digital Marketing Course]
|
course in digital marketing
|
Add doesn’t show
|
digital marketing course online
|
Add doesn’t show
| |
digital marketing course
|
Add is shown
|
Broad match modifiers(BMM): Best method.
It is denoted with '+' symbol. The as will show if all the words mentioned in BMM are available in the query ,Misspellings close variants, plurals are included. (From topic what is Advance targeting?)
Keyword
|
Query
|
Ad Display
|
+digital+ Marketing+ Course
|
best digital marketing course
|
Add is shown
|
course in digital marketing
|
Add is shown
| |
digital marketing course online
|
Add is shown
| |
digital marketing course
|
Add is shown
| |
digital marketing tools
|
Add doesn’t show
| |
digital marketing books
|
Add doesn’t show
| |
+digital+marketing+training
|
digital marketing trainings
|
Add is shown
|
We can add any keywords we don't want and the ad will never show if that keyword appears.
For removing a keyword,we have to denote with '-'. (From topic what is Advance targeting?)
Keyword
|
Query
|
Ad Display
|
+digital+Marketing+Course
|
Best digital marketing course
|
Add is shown
|
-free
|
free digital marketing course
|
Add doesn’t show
|
-books
|
Digital marketing course books
|
Add doesn’t show
|
-tutorials
|
Digital marketing course tutorials
|
Add doesn’t show
|
Begin your career in Digital Marketing,What is digital marketing? Digital Marketing online course. It's an current evolving technology which can give support to establish your own startup through Digital Marketing.
Do check my new startup Surprise Planners in Hyderabad- Lavish Surprises our services are surprise party planners in Hyderabad, surprise gifts, surprise birthday party planners Hyderabad, Wedding anniversary surprises, surprise planners Hyderabad.
Hi Friends, Please comment down your views in the comment section below. Thank you...
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