Search Engine Optimization(SEO).

In this article, What is Search Engine Optimization(SEO) is explained in detail with definitions.
The process to rank the sites on top listings by considering the policies by the Google is called Search Engine optimization.

First of all, I would like to share, why Search Engine Optimization(SEO) is playing a major role in Digital marketing and why we need to study it?

Search Engine Optimization(SEO) is the base of every business, if the base is strong then the business will be strong. If we need to build a strong business, we need to first build a strong SEO so that we can show our existence in the long run otherwise a ship on an ocean. SEO gives better results, improves business development, generates huge traffic in a long run.SEO is like sowing a seed in a farm and waiting for the fruits to eat, as the fruits are very tasted to eat in the same way SEO results are strong to gain the attention of the business. So it’s very important to study Search Engine Optimization(SEO) in order to bring good results to your company.   (From the topic What is Search Engine Optimization(SEO))  

Search Engine optimization is carried out in 2 stages.

On page optimization

Off page optimization

Before going to study the SEO, we need to know about some factors related to Search engine,they are

• Crawler
• Indexer
• Algorithm
• Results page
• Spam fighting Algorithms

Crawler.

This component helps the search engines to collect the data from the internet.

To find whether our site is crawled or not ,use the simple query

Cache: www.yoursitename.com

To get the results show we need to do some settings on the browser.Go to settings and click search settings and click never show instant results and save.

Indexer.

This component categorises the data collected by the crawler and stored in different databases, based on the content of the pages.      (From the topic What is Search Engine Optimization(SEO))

To find whether our site is indexed or not, use the simple query

site:www.yoursitename.com

Algorithms.

Google follows powerful Algorithm strategy for user’s convenience. These algorithms help search engines to rank the pages based on the rules and some criteria.    (From the topic of Search Engine Optimization(SEO))      

Most of the Google algorithms are patented.

Google Algorithms

•  Page rank
• Spelling check
•  Synonym check
•  Autocomplete
• Query understanding
• Safe search
•  User context
•   Malware detection algorithm

Search Engine Results Page(SERP).

Click Through rate(CTR)

CTR is a measure to understand how many users are clicking or the website in search results.

CTR=(No .of clicks/No. of impressions)x100

Google Webmaster tool is used to know the CTR of every keyword.

Spam frightening algorithm.

Yearly or every 6 months Google releases new updates to catch the bad websites.

Major Google Updates

Google Panda Update

Google Penguin Update

Google Hummingbird Update

Google Pigeon Update

Exact Match Domain Update

Payday Update

Mobile Friendly Update

Rank Brain Update

Pirate Update

Top Heavy Update

The main work to be done before going to Search engine optimization(SEO) is Keyword research and competition analysis. The process goes in this way   

Keyword research and competition analysis

On Page Optimization

Off Page Optimization        (From the topic What is Search Engine Optimization(SEO))  

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