Google Adwords/Search engine Marketing(SEM).

In this article,Google Adwords/Search engine Marketing(SEM) is explained in detail with examples.
In search Engine marketing our goal is to generate traffic and business from search engine and other websites.

Direct Marketing Here customers come to the business.

Brand Awareness Here business approach to the customers.

Advertising Networks.

• Google AdWords (Which holds maximum network google+network)
• Bing ads(Bing+yahoo)
• Double click for advertisers(DFA)
• Double click for publishers(DFP). (From topic Google Adwords/Search engine Marketing (SEM))

These DFA and DFP are used by highly established company sites.

How to set Google Adwords Account.

• Create account skip the guided setup.
• Country time zone currency cannot be changed after account creation.
• create an account with USD (must have a credit card).
• If he spends 2000 rupees in Adwords we will get 2000 rupees as credits which we can use. To save 15% service tax use currency as USD.

Billing

• Auto billing (Credit).
• manual billing (Credit card/net banking).

Note

We cannot change from auto to manual billing.

Account Structure

• In this account Structure, we can run Can run campaigns from 1-10,000 only.
• For each campaign, we can create Adgroups from 1-20,000 only.
• For each Adgroup, we can create 300 advertisements and add 5000 keywords.

Campaign management.

To create campaign management go to campaign click on create an advance campaign.

Types of campaigns

• search network with display select (combination of search+Display).
• Search network only(PPC Campaign)To target search engines.
• Display network only shows ads on any external websites.
• Shopping for e-commerce to show ads for products in search engines.
• video(youtube and its partners).
• universal App campaign(per mobile marketing).

For creating a campaign choose any one type of campaign according to the  type  of business.

• Choose search Network only, then select all features.
• In networks check whether Google search networks is marked are not.
• In Locations, if we want to include a location we can select according to our target point if we want to target all countries, then click on let me choose. only in India, we can click on India.The way we can include a location we can also exclude a location.we can add at a time 1000 locations by using this feature. (From topic Google Adwords/Search engine Marketing (SEM))

•  In Languages select your preferred language and click on it.
• Bid strategy is nothing but what is the budget you opt per day,Maximum CPC bid limit and we can choose how we would like to set bids for our ads.
• Ad extensions, this feature is to include relevant business information with our ads. after that save the campaign and continue.

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