What are On page optimization steps in SEO.

In this article, What are On page optimization steps in SEO are explained in detail with examples.
On page optimization is a process of optimizing the content in our site as per Google guidelines.
In On page optimization we have series of changes to be made in the site as per Google guidelines.
On Page steps (Factors)     (From topic What are On page optimization steps in SEO)

• Domain name
• URL optimization 
• Site speed optimization
• Title optimization
• Meta tag optimization
• Content optimization
• Sitemaps
• Robots.txt
• URL redirection
• Canonical Links
• Rich Snippets or Schema

Domain name optimization

Depending on our target location we have to register the extension for a specific country. If .com is available it must be our preferred domain.

For multiple country ranking, it is better to choose the country extension.

Ex amazon.com

      amazon.in

The length of the registration(register date and expiry date) will affect the ranking.

Make the whois information public.

Avoid lengthy domains with exact keywords

URL optimization (URL=Uniform Resource Location)

The address of each page is called as URL we have 2 types of URL's

• Static URL  
• Dynamic URL                                 (From topic What are On page optimization steps in SEO)

Static: In Static URL we only have names or numbers without any special symbols like (?,=!)

Ex www.abc.com/collegebags/

Dynamic: For dynamic sites, we will get dynamic URL's with numbers special characters like ?,= etc

Ex www.abc.com/products.php?itemid=122.

make the URL in the single level in most of the cases.

preferable: www.abc.com/collegebags/

not preferable: www.abc.com/products/bags/college

Always use small letters

Each word must be separated with a  (_ or -)

Ex-www.abc.com/college-bags/more preferable

      www.abc.com/collegebags/

Avoid URL parameters which will lead to duplicate pages.

Ex www.abc.com/?sortby=discount

      www.abc.com/?sortby=price              (From topic What are On page optimization steps in SEO)

Site speed Optimization

As per the recent update, the websites which load slow will loose ranking in the mobile version.On an average maximum, a customer spends 0-10 sec only on any website.

Response time(depends on server)

Total load time( depends on our website)

The following are used to analyze and improve the website

ping dom-- tools.pingdom.com

                   Google Insights

                   GT Metrix

Changes to be made in the site to improve the speed.

• Take a better hosting option
• Minimize the use of images (If images are compulsory then optimize the images)
• Minimize the use of plugins
• Install w3Total cache or wp super cache to enhance the performance (In WordPress)

Title optimization

Title tag is a HTML element which is mentioned in the head section of the website. HTML consist of two sections, head and body in head section we have elements like Title, Meta tags, Javascript and CSS.

Title tag: <title>------</title>

Title tag limit is 55 to 60 characters. In the title tag we must use the combination of our target keywords, Google will automatically do permutation for various keywords.

Note: The title must end with the website name.

Ex  College Bags Online.

       All Variety Flowers Online                  (From topic What are On page optimization steps in SEO)

In WordPress use YoastSEO plugin to optimize the title tag.

Meta tags optimization

Information provided for search engines

Meta Description: It is a two line summary of the page which is shown in the search results its's limit is 155 to 200 characters

In title tag, we have to provide the overview of the product along with certain target keywords.

Meta Keywords: To display all the relevant keywords which are targeted for the specific group.

Note: According to Google Meta Keywords is of no use but in reality, it is useful.

For meta Keywords use the comment <meta name="Keywords content"----"/>

Meta Robots tags: To allow the search engine,to index a page or not. It will allow or disallow the crawler to take the content from the website.

<meta name="robots" content="index,follow"/>

<meta name="robots" content="noindex,nofollow"/>

<meta name="robots content="index,nofollow"/>

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