In this article,Expanded Ads and Ad Extensions is explained in detail with examples.
1.Your ad must have the target keywords for which the Ad group is targeted for that we need to maintain following parameters.
1.Your ad must have the target keywords for which the Ad group is targeted for that we need to maintain following parameters.
- Final URL (Landing Page)
- title 1 should be 30 characters
- title 2 should be 30 characters
- Description-80 characters
- Display Page-15+15 characters
3.It is effective to mention the price of products which do not change often.
4.Each word first letter must be capital for better readability.
5.It is better to end the description with exclamation mark and good call to action(CTA)
The following things are not allowed in the add. (From topic Expanded Ads and Ad Extensions)
1.copyright terms or trademark terms
2.Repetition of the same word is not allowed(Sequentially).
3.Overcapitalization is not allowed.
Ex
DIGITAL MARKETING (Wrong format)
Digital Marketing (Right format)
4.Certain products and services are not allowed to advertise.
Ex Alcohol,Adult,prescription medicines, Aids to pass the medical test,Gambling and games,political contents,so on..
5.The final URL and display URL must be same.
Ad Extensions
The path to open Ad Extensions in Adwords.
Go to Ad Extensions->view Site Link Extensions.-->Site Link Extensions.
Site link Extensions.
1.To show extra links from your website below the ads.
2.minimum two options are required for any site links.
i)Link text
ii)Final URL
3.Significance will be given to the Ad group level compared to account extensions and campaign extension.
Location Extensions (only for local businesses).
We can show our location address in this extension. It is integrated with the help of adding AdWords with Google my business.
Call Extensions.
To display a phone number along with the add. (From topic Expanded Ads and Ad Extensions)
In mobile, this phone number is a clickable button whereas on display it is a non-clickable button.
Google forwarding number.
In selected countries google will provide a virtual number so that all the calls to that number are tracked to the server.
The easy alternative method is, use a separate phone number for only AdWords.
App Extension(In mobile devices only).
It will show an option to download the mobile app of the company.
only two devices are allowed to track.
IOS
Android
Review Extension.
To show third party review about the company
Ex from the news, magazines, highly trusted sources.
Callout Extensions.
To display unique selling point(USP) or any other additional information.
Structured snippets extension.
To display additional information related to the product.
price extensions.
To show extra price details along with the product (not available in India).
Automated Extension.
If any extension is added automatically by google it is tracked in the section.
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