Analyzing metrics in AdWords.

In this article,Analyzing metrics in AdWords is explained in detail with examples.
We will come to know about what are KPI parameters how effectively they are used in Google Adwords and some important Adword tools, Search terms, Segments, Ad Auction Insights.
Key Performance Indicators.(KPI)

The important factors which we have to analyze to define the success of the campaign.

• Impressions.
• Clicks.
• CTR.
• Average CPC.
• Average Position.
• Total Cost.
• Quality Score.
• Cost per conversion (CPA).
• The total number of conversions.

Ternary and Bitwise operators.

In this article,Ternary and Bitwise operators is explained in detail with examples.

It is also known as a conditional operator.Ternary means three values.The operator is '?'.

Syntax

(expre1)?(expre2):(expre3)

If expre1 is true then expre2 is executed. If expre1 is false then expre3 is executed.

Ex

//program related to Ternary and Bitwise operators-ternary operator.

String addition and Special Operators in Java.

In this article, String addition and Special Operators in Java are explained in detail with examples.
This operator is '+'. It is used to add or concate two or more string as a single string.

Ex

"Hello"+"World" =>"Helloworld"

It is also used to add a string with any value/variable and form a new string.

Ex

"sum is: "+(a+b)

Here value or variable is of any data type.

Typecasting in Java.

In this article,Typecasting in Java is explained in detail with examples.It is the process of converting one data type value into another datatype value.

In the java program, it is done in two ways.

• Implicit type casting.
• Explicit  type casting.

Implicit typecasting.
This casting is done by Java compiler automatically during the compilation process. This casting is done mainly in two situations.

Ex

1. In mathematical expressions, lower datatype values are automatically converted to higher datatype value.

Control and Branching Structures in Java.

In this article, Control and Branching Structures in Java is explained in detail with examples.
Control Structure.
In general program execution starts with main() and it follows line by line/linear/sequential flow of execution takes place until the end of main().

Ex:

public static void main(String args[])

{-----

------

body   // (Linear Flow of Execution/Step by step execution)

-----  

------

}