Advance targeting.

In this article,what is Advance targeting? is explained in detail with examples.
Google will automatically target your location based on the user internet.

If the user is searching in another country search engine, he will see the ads from that country only

The customer from excluded location and searching for excluded location will not see the add.

Relational and Logical Operators.

In this article, Relational and Logical Operators are explained in detail with examples. We will come to know about the Relational  and logical operators,truth table values for Logic AND, Logic OR and Logic NOT with examples provided.

They are also known as comparison operators because they compare two values and give the output as True/False. The operators are, (From topic Relational and Logical Operators)

Symbol	Description	Example
<	Less than	a<b
>	Greater than	a>b
<=	Less than or equal to	a<=b
>=	Greater than or equal to	a>=b
==	Equal to	a==b
!=	Not equal to	a!=b

Types of Cost Per Click (CPC).

In this article,Types of Cost Per Click (CPC) is explained in detail with practical images.
Depending on our bidding strategies we have different types of CPC's.
Maximum CPC.
The maximum amount an advertiser is willing to pay.
Average CPC.
The amount charged by google to our account on average.
Estimated First page bid.
The amount you have to bid to be on the first page.
Estimated top position bid.
The amount you have to pay to be in the top four positions.

Expanded Ads and Ad Extensions.

In this article,Expanded Ads and Ad Extensions is explained in detail with examples.
1.Your ad must have the target keywords for which the Ad group is targeted for that we need to maintain following parameters.

• Final URL (Landing Page)
• title 1 should be 30 characters
• title 2 should be 30 characters
• Description-80 characters
• Display Page-15+15 characters

Assignment and Unary Operators.

In this article,Assignment and Unary Operators are explained in detail with examples.We are going to learn about Assignment operators with an example.

This operator is used to assign to value to a variable. It is "=".

Ex

a=10;

b=20;

sum=a+b;

Compound Assignment.       (From topic Assignment and Unary Operators)

If assignment operator is used with basic arithmetic operators then we get compound assignments.