In this article, Introduction to Digital Marketing is explained in detail. We are going to know about what is Marketing,Types of marketing,what is Digital marketing,factors of digital marketing and which strategies are involved in it.
What is Marketing?
Marketing is the link between a company and the consumer audience that targets to raise the market price of a company.
Marketing can be done in two ways, they are.
- Traditional Marketing.
- Digital Marketing.
Any type of promotion, advertising or campaign by print advertisements such as newsletters, billboards, flyers and newspaper print ads is called Traditional Marketing.
Digital Marketing
In a span of "4 years" social networks, social channels on the internet are grown with light speed to reach them and promote our product Digital Marketing plays a major role, assuming the statistics to reach "50 million" users time taken by different marketing media are.
Media Type
|
No. of years
|
Radio
|
38 years
|
Television
|
13 years
|
Internet
|
4 years
|
Facebook
|
62 days
|
Whatsapp
|
5 days
|
This is the only reason, we can use Digital Marketing to promote our products and services. Digital marketing delivers good results if we follow the rules and regulations provided by them in a perfect way. As the technology is growing rapidly people are using mobiles, laptops, I pads, tablets etc.. they are getting the information within seconds under their thumb. Around 40% of the world's population has an internet connection today. In 1995 it was less than 1%. The number of internet users has increased ten times from 1999 to 2013. (From the topic Introduction to Digital Marketing)
What is Digital Marketing
The promotion of a product a service or a brand on the internet and all Electronic devices to reach consumers is called Digital Marketing. It is the combination of different Strategies they are.
Why is Digital Marketing so Trendy?
- It is cheap comparing to traditional marketing.
- It is creative, interactive and new.
- It is not limited to a particular region it is globalised.
Factors for Digital Marketing?
Main Factors for Digital Marketing are
- Reach.
- Targeting.
- Price.
- ROI (Return Over Investment).
Reach: How many Different people visit a website to see an add is called Reach.
Ex: putting a pamphlet in the newspaper, the reach is numbers of persons who subscribe to it.
Targeting: Users who see an add and shows some interest (get into it by opening the add or intention to grab that chance) is called targeting.
Price: Investment for advertising the product. The price cost for advertising through traditional marketing is high comparing to the Digital Marketing.
Targeting Method
|
Price
|
Traditional Marketing (Newspapers, billboards, etc..)
|
6-7L
|
Digital Marketing
|
Free-15,000
|
ROI (Return Over Investment)
- ROI is the amount of return on an investment relative to the investment’s cost.
- ROI for traditional marketing is low.
- ROI for digital marketing is unbelievable. (From the topic Introduction to Digital Marketing)
Benefits of Digital Marketing
- We can reach a large audience.
- We can target right users.
- cost effective.
- ROI is high.
- We can scale business very fast.
Begin your career in Digital Marketing,What is digital marketing? Digital Marketing online course. It's an current evolving technology which can give support to establish your own startup through Digital Marketing.
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