Types of Cost Per Click (CPC).

In this article,Types of Cost Per Click (CPC) is explained in detail with practical images.
Depending on our bidding strategies we have different types of CPC's.
Maximum CPC.
The maximum amount an advertiser is willing to pay.
Average CPC.
The amount charged by google to our account on average.
Estimated First page bid.
The amount you have to bid to be on the first page.
Estimated top position bid.
The amount you have to pay to be in the top four positions.

Expanded Ads and Ad Extensions.

In this article,Expanded Ads and Ad Extensions is explained in detail with examples.
1.Your ad must have the target keywords for which the Ad group is targeted for that we need to maintain following parameters.

• Final URL (Landing Page)
• title 1 should be 30 characters
• title 2 should be 30 characters
• Description-80 characters
• Display Page-15+15 characters

Assignment and Unary Operators.

In this article,Assignment and Unary Operators are explained in detail with examples.We are going to learn about Assignment operators with an example.

This operator is used to assign to value to a variable. It is "=".

Ex

a=10;

b=20;

sum=a+b;

Compound Assignment.       (From topic Assignment and Unary Operators)

If assignment operator is used with basic arithmetic operators then we get compound assignments.

Analyzing metrics in AdWords.

In this article,Analyzing metrics in AdWords is explained in detail with examples.
We will come to know about what are KPI parameters how effectively they are used in Google Adwords and some important Adword tools, Search terms, Segments, Ad Auction Insights.
Key Performance Indicators.(KPI)

The important factors which we have to analyze to define the success of the campaign.

• Impressions.
• Clicks.
• CTR.
• Average CPC.
• Average Position.
• Total Cost.
• Quality Score.
• Cost per conversion (CPA).
• The total number of conversions.

Ternary and Bitwise operators.

In this article,Ternary and Bitwise operators is explained in detail with examples.

It is also known as a conditional operator.Ternary means three values.The operator is '?'.

Syntax

(expre1)?(expre2):(expre3)

If expre1 is true then expre2 is executed. If expre1 is false then expre3 is executed.

Ex

//program related to Ternary and Bitwise operators-ternary operator.