In this article,How to Add Keywords into account is explained in detail with examples.
From keyword research tool we have to do the basic research about what keywords are searched by the user and what is the suggested bid and competition level.
From keyword research tool we have to do the basic research about what keywords are searched by the user and what is the suggested bid and competition level.
Add auction
It is the process of determining the winner and its positions when add is running, Google add auction process is not like a general auction, where the highest bidder will get the value in an add auction. Google uses one more factor to determine the quality of keyword. It is defined as a quality score(QS).The quality score(QS) range is from 1 to 10. (From topic How to Add Keywords into account)